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Our DNA

Our DNA

What we stand for

We are mountain sports pioneers.

As Europe’s leading backpack manufacturer, we have been shaping the international mountain sports scene for more than 125 years. Our product innovations, German craftsmanship, and cutting-edge designs result in products that are without compare.

And it’s how we help you enjoy the mountains and nature to the full: deuter gives you that freedom. And yet we also aim to protect the natural world we love for future generations.

So we take our responsibility toward people and planet seriously: by using resource-efficient manufacturing, making long-lasting products, and fostering fair working conditions. In the hope that we can share our love of mountains with you for many years to come.

What drives us

The deuter brand not only stands for exceptional products made for people who like to push their physical limits, explore new places, and break new ground. It also embraces our passion for giving them the freedom to pursue their love of mountain landscapes to the max. It’s this combination that makes up the deuter brand. It’s what defines our mindset, our vision, and the way we work together.

Where we are going

We are shaping the future of mountain sports with our trailblazing ideas.

How we are doing it

Our deep sense of responsibility toward people and nature guides our actions as a company. This is how we create space for growth and creativity, inspiring people around the world with our unmistakable designs and innovative, sustainable solutions.

Holistic responsibility

We gladly adopt responsibility toward people and nature. We want to protect what we love for the future. Which means using resource-efficient, environmentally sound manufacturing practices and ensuring fair working conditions. To this end, we abide by the highest industry standards and foster lasting relationships with our manufacturing partners.

Passionate about mountain sports

At deuter, we live and breathe mountain sports. We are inspired by those drawn to high places. By pushing boundaries, testing possibilities and exceeding limits we harness every adventure as a source for innovative ideas and product solutions – made by mountaineers, for mountaineers.

Craftsmanship

In the spirit of bold innovation, we have been developing outstanding products with excellence in quality, design and functionality for over 125 years. Our vast experience, coupled with skilled German craftsmanship, makes us, and our products, pioneering in the mountain sports world. We are trailblazers for mountain athletes around the world.

code of conduct

Please familiarize yourself with our Code of Coduct, which outlines the standards and behaviors we expect in our community to ensure a respectful and inclusive environment for everyone.

See below to view the full document.

Code of Conduct

Our Brand

What does the Deuter brand stand for? What’s our vision? How do we stay focused on it? Why do freedom and passion matter so much to us? And how do we integrate our company philosophy into our daily actions and thought processes? Find out more here.

Our Brand

Our stories

This is where you’ll find the best mountain tales, the latest news, exciting new ideas and practical tips. Whether it’s our podcast, blog, or newsletters, you’ll find plenty of inspiration for your next outdoor mission.

Our Stories

Our Partners

Happiness is greater when shared, and the same goes for passion. By collaborating with our athletes, ambassadors, and partners, we actively engage with the outdoor community and contribute to the evolution of mountain sports, all while benefiting from their expertise.

Our Partners