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THE DEUTER PHILOSOPHY

THE DEUTER PHILOSOPHY

   
BUSINESS MUST OPERATE IN HARMONY WITH PEOPLE AND THE NATURAL WORLD

Our corporate philosophy is rooted in a fundamental sustainability principle. At its core lies the preservation of natural and human resources, alongside the adoption of responsible practices to minimize our environmental footprint. Our aim is to safeguard the places we cherish, ensuring that future generations can continue to explore and enjoy our magnificent world.

OUR CONTRIBUTION

We understand that as a single company, our impact may seem limited. However, we believe that many small actions can collectively make a significant difference. That's why, as a brand, we recognize the weight of our responsibility and strive to integrate environmental, economic, and social sustainability into our daily practices. Embracing a 360° approach, we focus on forward-thinking product development, resource-efficient manufacturing, and environmentally friendly transportation. This approach extends to fostering long-lasting products, prioritizing employee well-being, and promoting conscientious behavior in our personal lives. Responsibility is not just a value we uphold; it's ingrained in our identity and drives everything we do.

RESPONSIBILITY SINCE 1898

With a legacy spanning over 120 years, deuter has been a trailblazer in mountaineering, a leader in sleeping bag production, and the largest backpack manufacturer in Europe, shaping mountain sports globally.

Throughout this extensive history, our commitment has been to craft innovative, durable, and high-quality products designed to endure the test of time. Driven by a passion for our customers and a deep sense of responsibility toward both people and the planet.

Yet, we recognize that our journey is far from over. There is no room for complacency. We remain steadfast in our dedication because sustainability is not merely a destination to reach but an ongoing process requiring continuous evaluation and fresh perspectives.

SUSTAINABILITY FOR A BETTER FUTURE

At deuter, our commitment to safeguarding the future for generations to come is ingrained in every aspect of our business. Responsibility towards both humanity and nature guides our daily practices, from product development and design to material selection, production methods, and transportation. Our products are designed for both outdoor adventures and everyday use, reflecting our dedication to versatility.

But our sustainability efforts extend beyond product creation. We also prioritize repairing worn or damaged products to minimize waste.

Throughout our operations, we strive to conserve resources, implement environmentally sustainable production processes, and ensure fair working conditions, all while maximizing the lifespan of our products. Partnering closely with our longstanding manufacturing and product development allies, we adhere to the highest standards. For instance, we are proud members of the Fair Wear Foundation, bluesign®, and the Grüner Knopf (Green Button).

Together, we aim to create a brighter, more sustainable future for all.

IN OUR ROADMAP, we have established significant, concrete objectives and actionable initiatives that we are committed to implementing by 2025.