• We run innovation projects on sustainable materials, which promote sustainable production solutions. For instance, spun-dyed fabrics allow us to use fewer chemicals as well as less energy and water. And using recycled fabrics justifies the development of modern recycling plants.
• Our policy is to incorporate existing options into product planning. In terms of innovation, we will proceed with concepts for sustainable materials and products so that at least 50% of our products are made of recycled core materials by 2025 at the latest. We’re facing a number of major challenges in this respect. We need to close material loops, develop plastics without petroleum and launch new technologies that save resources.
• Our materials and product experts are experimenting with new approaches to turn our vision into reality. In this case, interacting with other companies and the Textile Alliance (e.g. in the circular economy expert group) is vital. What’s more, we’re enhancing in-house systems to provide performance indicators and make progress easier to evaluate.
• As part of the bluesign® partnership, we work with our suppliers and manufacturers to create more resource-efficient and environmentally friendly products and production processes.
• We’re also looking at making improvements further down the supply chain because this is where consumption of energy and chemicals is the highest. We help our suppliers to manage chemicals so that the environment, wastewater, and climate are not polluted unnecessarily. Training courses, flyers and certification (e.g. bluesign®) help to put our message across.
• And not just products. The packaging we use should also be as sustainable as possible. Which is why we’re working on material-saving and recyclable alternatives to our current packaging.

For more details about the steps we’ve taken: Climate Protection.