AT THE HEART OF OUR SUSTAINABILITY STRATEGY LIES OUR RESPONSIBILITY FOR PEOPLE AND PLANET.
The planet we live on is our only source of food, water, oxygen and precious resources. It also offers uniquely beautiful places that provide us all – not just outdoor enthusiasts – with a fascinating range of ecosystems and environments that energize and sustain us.
As a brand we hold responsibility. Responsibility toward our customers means offering high quality, durable products. And responsibility toward our employees means ensuring fair working conditions for those who work hard to create our products. And that responsibility reaches beyond our company to the society in which we live.
TOGETHER FOR 360° RESPONSIBILITY
Based on these principles, ‘Together for 360° Responsibility’ combines existing efforts with quantifiable targets that we've set for 2025.