deuter Promise

deuter Promise

The world is round. Circular. And everything in it is connected in one giant circular system. We need to be honest. We don’t want to ‘greenwash’ the whole thing, to make us feel better about ourselves. Our vision is much bigger than that. We call it ‘Together for 360° Responsibility’. And it represents the holistic, all-encompassing approach we take to doing business sustainably. It may not be the easiest path. And it’s certainly not the most direct one. But we’re convinced that it will be more sustainable in the end.

And so we’ve set ourselves fixed goals, and are constantly driving them forward across all areas of the business. They incorporate all the key aspects: the environment and climate, animal welfare, social justice and social welfare – and of course, you, our customers.

AT THE HEART OF OUR SUSTAINABILITY STRATEGY LIES OUR RESPONSIBILITY FOR PEOPLE AND PLANET.

PEOPLE

The planet we live on is our only source of food, water, oxygen and precious resources. It also offers uniquely beautiful places that provide us all – not just outdoor enthusiasts – with a fascinating range of ecosystems and environments that energize and sustain us.

PLANET

As a brand we hold responsibility. Responsibility toward our customers means offering high quality, durable products. And responsibility toward our employees means ensuring fair working conditions for those who work hard to create our products. And that responsibility reaches beyond our company to the society in which we live.

TOGETHER FOR 360° RESPONSIBILITY

 

 

Based on these principles, ‘Together for 360° Responsibility’ combines existing efforts with quantifiable targets that we've set for 2025. 

WE DEVELOPED OUR ACTIONABLE AREAS AND SUSTAINABILITY GOALS BASED ON THE UN’S 17 SUSTAINABLE DEVELOPMENT GOALS.