deuter promise

deuter promise

The world is round. Circular. And everything in it is connected in one giant circular system. We need to be honest. We don’t want to ‘greenwash’ the whole thing, to make us feel better about ourselves. Our vision is much bigger than that. We call it ‘Together for 360° Responsibility’. And it represents the holistic, all-encompassing approach we take to doing business sustainably. It may not be the easiest path. And it’s certainly not the most direct one. But we’re convinced that it will be more sustainable in the end.

And so we’ve set ourselves fixed goals, and are constantly driving them forward across all areas of the business. They incorporate all the key aspects: the environment and climate, animal welfare, social justice and social welfare – and of course, you, our customers.

AT THE HEART OF OUR SUSTAINABILITY STRATEGY LIES OUR RESPONSIBILITY FOR PEOPLE AND PLANET.

PLANET

The planet we live on is our only source of food, water, oxygen and precious resources. It also offers uniquely beautiful places that provide us all – not just outdoor enthusiasts – with a fascinating range of ecosystems and environments that energize and sustain us.

PEOPLE

As a brand we hold responsibility. Responsibility toward our customers means offering high quality, durable products. And responsibility toward our employees means ensuring fair working conditions for those who work hard to create our products. And that responsibility reaches beyond our company to the society in which we live.

TOGETHER FOR 360° RESPONSIBILITY

Based on these principles, ‘Together for 360° Responsibility’ combines existing efforts with quantifiable targets that we've set for 2025. 

We developed our actionable areas and sustainability goals based on the UN’s 17 Sustainable Development Goals.

Code of Conduct

Code of Conduct

The focus of our actions is upon people – whether employee, customer, business partner or shareholder. Therefore, we are constantly committed to doing today what will still be right tomorrow – and always with a balance between economics, ecology and social responsibility.

Our Code of Conduct is based upon this premise, and outlines the most important principles and rules for all of our activities – transparently, openly and bindingly.

Whistleblowing

We all have to be attentive

Our clear commitment to consistent compliance with laws, rules and internal regulations includes a willingness to prevent and punish misconduct.

This expressly includes being open to receiving tips about white-collar crime, serious administrative offences, breaches of duty under labour law and other gross violations of rules and laws in connection with deuter.