The world is round. Circular. And everything in it is connected in one giant circular system. We need to be honest. We don’t want to ‘greenwash’ the whole thing, to make us feel better about ourselves. Our vision represents the holistic, all-encompassing approach we take to doing business sustainably. It may not be the easiest path. And it’s certainly not the most direct one. But we’re convinced that it will be more sustainable in the end.