Privacy policy for Instagram


1. Responsible parties
As operators of this Instagram page, we (Deuter Sport GmbH, Daimlerstr. 23, 86368 Gersthofen, Germany), together with the operator of the social network Instagram (Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland) are the responsible parties within the meaning of Art. 4 no. 7 of the General Data Protection Regulation (GDPR). When visiting our Instagram page, personal data are processed by the responsible parties. We inform you below as to which data are processed in which way and what rights you have in this respect.

As the responsible party for this page, we have concluded agreements with Facebook, which regulate the conditions for using the Instagram page, among other things. The terms of use of Instagram as well as the other conditions and guidelines listed there at the end are decisive.

2. Purposes of processing
The processing of the information should, among other things, make it possible on the one hand for Facebook to improve its system of advertising that it distributes via its network. On the other hand, it should make it possible for us as operators of the Instagram page to receive statistics that Facebook creates based on the visits to our Instagram page. This is intended for managing the marketing of our activities. For example, it is possible for us to gain knowledge of the profiles of visitors who appreciate our Instagram page or use applications of the page in order to provide them with more relevant contents and develop functions that could be of greater interest to them.

In order to better understand how we can better achieve our goals with our Instagram page, demographic and geographical analyses based on the collected data are also created and provided to us. We can use this information to switch interest-based advertisements in a targeted manner without directly knowing the identity of the visitor. If visitors use Facebook on several end devices, the collection and analysis can also take place across devices, if the visitors are registered visitors who are respectively logged in under their own profile.

The visitor statistics created are transmitted to us exclusively in anonymised form. We do not have access to the respectively underlying data.


3. Legal basis and legitimate interests
We operate this Instagram page in order to present ourselves to and communicate with users of Instagram and other interested parties who visit our Instagram page. The processing of the users’ personal data takes place on the basis of our legitimate interests in an optimized company presentation (Art. 6 para. 1 lit. f of the GDPR).

4. Transfer of data
It is conceivable that some of the collected information is also processed outside the European Union by Facebook Inc. with registered office in the USA. Under the US/EU Data Protection Agreement, Facebook Inc. is "Privacy Shield"-certified and is thus obliged to comply with European data protection requirements.

We ourselves do not pass on any personal data.

5. Possibilities to object
Users of Instagram can use the settings for advertising preferences to affect to what extent their user behaviour may be recorded during the visit to our Instagram page. Additional possibilities are provided by the Facebook and Instagram settings:

The processing of information using the cookies used by Facebook can moreover be prevented by not permitting cookies from third parties or from Facebook in your own browser settings.

6. Nature of joint responsibility
According to the agreements with Facebook regarding joint responsibility, it is essential that information requests and the assertion of additional data subject rights are made directly to Facebook. As a provider of the social network with the possibility to integrate Facebook pages there, Facebook alone has direct access to the required information and can additionally immediately take any necessary measures and provide information. If our support is still required, we can be contacted at any time.

8. Information on contact options and other rights as data subject
For further information on our contact data, the rights of persons concerned with respect to us and how we process personal data can be found in the Data Protection Declaration on our website.

Information on the handling of personal data by Facebook on Instagram can be found in their privacy policy at https://help.instagram.com/519522125107875.

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