Cookie Policy
Preamble
deuter is pleased to welcome you to our website. Data protection and data security when using our website are very important to us. We therefore inform you about the cookies and comparable technologies we use, the purposes for which we use them and how you can manage your settings. As changes in legislation or in our internal processes may require this Cookie Policy to be amended, we ask you to read it regularly.
This Cookie Policy applies to the deuter website at https://www.deuter.com and its various subdomains.
1. Scope
This Cookie Policy applies to the deuter website at the domain https://www.deuter.com and its various subdomains (our “Website”).
2. General information about cookies and comparable technologies
Cookies are small files containing certain information, such as language settings, session information or login details, which are stored on your device. Cookies may be set by us as the website operator (“first-party cookies”) or by third parties whose services we use (“third-party cookies”).
In addition to cookies, we use comparable technologies such as local browser storage, web beacons, pixels, JavaScript tags and device identifiers. These technologies may store or read information on your device and process information about your use of our Website.
We use cookies and comparable technologies to provide our Website technically, store your settings, enable the ordering and payment process, analyse the use of our Website, integrate content and functions, and plan, deliver and measure advertising and marketing activities.
Web beacons, also known as clear GIFs or tracking pixels, often work together with cookies. If you reject cookies, this may limit the effectiveness of web beacons and comparable technologies. The following sections explain the categories, purposes, providers and available settings options.
3. Cookie categories and legal bases
Different categories of cookies and comparable technologies are used on our Website.
3.1 Strictly necessary cookies
These cookies are technically necessary for you to visit our Website and use essential functions. Among other things, they enable the technical provision of the Website, navigation, storage of your privacy settings, use of forms, management of the shopping basket, completion of the ordering process and Website security.
The legal basis for storing information on your device and subsequently accessing it is Section 25(2) no. 2 TDDDG, insofar as this is strictly necessary to provide the service you have expressly requested. The subsequent processing of personal data is based, depending on the purpose, on Article 6(1)(b), (c) or (f) GDPR. In particular, the management of your consents is based on our legal obligation under Article 6(1)(c) GDPR.
If you block strictly necessary cookies, our Website may not be displayed completely or certain functions, especially the shopping basket, login, forms, checkout or payment processing, may not be available.
3.2 Functional, analytics and convenience cookies
These cookies and technologies enable additional functions, help us analyse use and support us in improving the performance, usability and functionality of our Website. This may include embedded videos, maps, dealer and product searches, personalisation functions and session and usage analyses.
We generally only use technically non-essential cookies and comparable technologies after you have given your prior consent through our consent management manager. The legal basis for storing information on your device and subsequently accessing it is then Section 25(1) sentence 1 TDDDG. The subsequent processing of personal data is based on your consent under Article 6(1)(a) GDPR.
You can withdraw your consent at any time with effect for the future via our COOKIE SETTINGS. The lawfulness of processing carried out before withdrawal remains unaffected.
3.3 Advertising, marketing and conversion technologies
These technologies may process information about your use of our Website, your response to advertisements or emails and your interactions with products and offers. We use them to make advertising more relevant, create audiences, measure conversions and optimise our marketing activities.
Advertising, remarketing, conversion and comparable technologies that are not strictly necessary are activated only after your consent. The legal basis for storing and accessing information on your device is Section 25(1) sentence 1 TDDDG. The subsequent processing of personal data is based on Article 6(1)(a) GDPR.
4. Managing your cookie and browser settings
You can manage your cookie settings via our COOKIE SETTINGS. There you can give or refuse consent or withdraw consent already given with effect for the future.
Most browsers are configured by default to accept cookies. You can, however, configure your browser to accept only certain cookies or no cookies at all. You can delete cookies already stored, view their storage period or be notified before cookies are set. Please note that you may not be able to use all functions of our Website if you disable cookies in your browser settings.
As the available settings differ between browsers, you should consult your browser’s help menu. If you want a comprehensive overview of third-party access to your browser, you can also use browser extensions developed specifically for this purpose.
The list displayed in the consent management manager contains the cookies and technologies identified or configured at the relevant time, including their providers, purposes and storage periods. This list may change when the technical implementation changes.
5. Cookies and comparable technologies used
5.1 Consent management – Cookie Information
We use consent management software to record, document and technically implement your consents and withdrawals. Under the current configuration, we use cookies and comparable technologies from Cookie Information A/S, Købmagergade 19, 1150 Copenhagen, Denmark.
The following information may in particular be processed:
- consents given and withdrawn
- technical information about your browser and device, such as language settings and screen resolution
- anonymised IP address
- date and time of your visit
- request URL and page path
- current geographical location, insofar as this is required to select the applicable consent requirements
The storage and access to information required for consent management is based on Section 25(2) no. 2 TDDDG. The subsequent processing serves to fulfil our legal obligation to obtain and document consents and is based on Article 6(1)(c) GDPR. Consent information is deleted or anonymised after the configured storage period, unless statutory retention obligations apply. Under the current configuration, consent-management cookies may be stored for up to 400 days.
Further information is available in the Cookie Information privacy policy. You can change your selection at any time via the COOKIE SETTINGS.
5.2 Own or technically necessary first-party cookies
We use our own technically necessary cookies to ensure the functionality, security and stability of our Website. This may include information about the host, IP address, date and time of access, access method, request, protocol, status and error messages, data volume, referrer, browser and operating system.
The storage and access to strictly necessary information is based on Section 25(2) no. 2 TDDDG. The subsequent processing of personal data is based on Article 6(1)(f) GDPR. Our legitimate interest is the secure, stable and technically proper provision of our online services.
The cookies are generally valid for no more than one year unless a shorter storage period is shown in the consent management manager or technical configuration. The data is deleted as soon as it is no longer required for the relevant purpose, unless statutory retention obligations apply.
5.3 Cloudflare Content Delivery Network
We use the Content Delivery Network of Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA, to deliver content securely, quickly and reliably and to protect our Website against abusive or automated access. A Content Delivery Network is a network of distributed servers through which content can be delivered to visitors in an optimised manner.
Cloudflare may process the requested webpage, browser type, operating system, referrer URL, IP address, requesting provider and technical security information in server log files. Depending on the Cloudflare function enabled, strictly necessary security or protection cookies may be used.
Where Cloudflare is used exclusively for technical provision, security, load distribution or the prevention of harmful access, the storage and access to strictly necessary information is based on Section 25(2) no. 2 TDDDG. The subsequent processing is based on Article 6(1)(f) GDPR. Non-essential Cloudflare functions are activated only after consent.
Processing of personal data in countries outside the EU or EEA, in particular the USA, cannot be excluded. Transfers are based on the safeguards applicable in each case under Articles 44 et seq. GDPR, in particular an adequacy decision, standard contractual clauses or additional protective measures where required.
Further information is available in the Cloudflare Cookie Policy and Cloudflare GDPR information.
5.4 Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies and comparable technologies to analyse use of our Website and create reports about Website activity.
If consent has been given, the following may in particular be processed: date and time of access, pages viewed and click paths, interactions, achievement of Website goals, approximate geographical region, technical browser and device information, internet service provider and referrer URL. We use Google Analytics with the privacy and IP settings provided for in the technical configuration.
The storage and access to information on your device is based on your consent under Section 25(1) sentence 1 TDDDG. The subsequent processing of personal data is based on Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS.
Personal data may be transferred to countries outside the EU or EEA, in particular the USA. The applicable transfer mechanisms under Articles 44 et seq. GDPR are used for such transfers.
Under the current configuration, Google Analytics cookies may be valid for up to 14 months. The specific storage period is shown in the technical configuration and consent management manager.
Further information is available in the Google Privacy Policy and at Disable Google Analytics.
5.5 HubSpot
We use HubSpot, a software and CRM solution provided by HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA, and affiliated HubSpot companies, including HubSpot Ireland Limited. HubSpot may use cookies and comparable technologies to record user interactions, manage contacts, support marketing activities and measure their effectiveness.
Depending on the function enabled, IP address, device identifier, visit duration, clickstream data and communication history may in particular be processed. Information is stored and accessed on your device, and personal data is subsequently processed, only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR.
Transfers to countries outside the EU or EEA, in particular the USA, may take place. The applicable safeguards under Articles 44 et seq. GDPR are used for such transfers. Under the current configuration, HubSpot cookies may be valid for up to 24 months. You can withdraw your consent at any time via the COOKIE SETTINGS.
Further information is available in the HubSpot Privacy Policy.
5.6 Embedding YouTube videos
We embed YouTube videos on our Website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When an embedded video is accessed or played, YouTube or Google may activate cookies and comparable technologies.
Depending on use, IP address, device and browser data, referrer URL, time spent, interactions with the video and information about the page viewed may be processed. If you are logged in to your YouTube or Google account, Google may associate the use with your account.
Information is stored and accessed on your device only after your consent under Section 25(1) sentence 1 TDDDG. The subsequent processing of personal data is based on Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS.
Personal data may be transferred to countries outside the EU or EEA, in particular the USA. Under the current configuration, YouTube cookies may be valid for up to 13 months.
Further information is available in the Google Privacy Policy and YouTube privacy information.
5.7 Google Tag Manager
We use Google Tag Manager, a service for managing website tags. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager itself may trigger tags that enable further data processing. It is configured so that non-essential tags are triggered only after the relevant consent has been given.
Unless technically necessary, information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS.
Transfers to countries outside the EU or EEA, in particular the USA, may take place. Under the current configuration, the cookies may be valid for up to 24 months.
Further information is available in the Google Tag Manager information and Google Privacy Policy.
5.8 On-site personalisation – trbo
We use technologies from trbo GmbH, Leopoldstraße 41, 80802 Munich, to personalise content and customer benefits on our Website and to measure the use of our online services and the effectiveness of our online advertising.
trbo may use cookies and web beacons to record, for example, pages visited, searches, clicked links and offers and orders. According to our information, the data is processed in pseudonymised form; the IP address is shortened before transmission.
Information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. Under the current configuration, trbo cookies may be valid for seven days. You can withdraw your consent at any time via the COOKIE SETTINGS.
Further information is available in the trbo Privacy Policy.
5.9 Meta Pixel
Our Website may use the Meta Pixel of the Facebook social network. The provider is Meta Platforms Ireland Limited or Meta Platforms, Inc., USA. The Meta Pixel may be used to display interest-based advertising, create audiences and measure the effectiveness of Meta advertisements.
If consent has been given, Meta may in particular process information about visits to our Website, interactions, device and browser data, IP address and conversion events. If you are logged in to a Meta service, Meta may associate the use with your account.
Information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS. Under the current configuration, the cookies may be valid for 30 days; event and conversion data may be processed for longer where necessary for the relevant purpose.
Transfers to countries outside the EU or EEA, in particular the USA, may take place. Further information is available in the Meta Data Policy.
5.10 Microsoft Advertising
For online marketing and conversion measurement, we use Microsoft Advertising and its Universal Event Tracking (UET). The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Advertising may store a cookie when you visit our Website via a Microsoft advertisement and may help us measure visits and conversions.
If consent has been given, Microsoft may process information about the advertisement clicked, the pages visited, technical device and browser data and conversion events. We do not receive information that directly identifies users.
The storage and access to information on your device and the subsequent processing of personal data take place only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS. Under the current configuration, Microsoft Advertising cookies may be valid for up to 13 months.
Transfers to countries outside the EU or EEA, in particular the USA, may take place. Further information is available in the Microsoft Privacy Statement. You can manage Microsoft personalised advertising via personalised advertising settings.
5.11 Pinterest Tag
Our Website may use the Pinterest Tag of Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, for marketing purposes. The Pinterest Tag may record conversion events when you reach our Website via a Pinterest Pin and measure the effectiveness of our Pinterest advertising.
If consent has been given, browser and device data, IP address, pages viewed, interactions and transaction or conversion information may in particular be processed. If you have a Pinterest account, Pinterest may associate the information with your account.
Information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS. Under the current configuration, the cookies may be valid for 180 days.
Transfers to countries outside the EU or EEA, in particular the USA, may take place. Further information is available in the Pinterest Privacy Policy.
5.12 Google reCAPTCHA
We may use Google reCAPTCHA from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to check whether entries on our Website, for example in a contact form, are made by a human or an automated programme.
reCAPTCHA may analyse visitor behaviour using various characteristics, such as IP address, time spent and mouse movements. The information collected may be transmitted to Google. reCAPTCHA is loaded only after your consent unless the function is technically necessary for an essential security function.
Information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS. Transfers to countries outside the EU or EEA, in particular the USA, may take place.
Further information is available in the Google Privacy Policy and reCAPTCHA information.
5.13 OUTTRA dealer search
We use the OUTTRA dealer search provided by 81 MEDIA GmbH, Ziegelbrennerstraße 5, 73074 Stuttgart, Germany. The dealer search may require a request for the IP address. OUTTRA anonymises the IP address on its own server and uses the anonymised part for approximate localisation so that dealers near you can be displayed.
Information is stored and accessed on your device and personal data is subsequently processed only after your consent under Section 25(1) sentence 1 TDDDG and Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS. According to the information available to us, the component generally does not store personal data after the browsing session ends.
Further information is available in the OUTTRA Privacy Policy.
5.14 Microsoft Clarity
We use Microsoft Clarity, a service for analysing usage behaviour and user experience on our Website. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.
Depending on your consent and the technical configuration, Microsoft Clarity may collect information about your use of our Website, in particular pages viewed, navigation, clicks, scrolling, mouse movements, interactions with elements, technical device and browser data and session data. Heatmaps and session recordings may be created from this. Input fields and sensitive content are masked by us as far as technically possible.
Clarity is activated only after your consent via our consent management manager. In regions where consent is required, Microsoft states that Clarity does not set Clarity cookies without a valid consent signal. The storage and access to information on your device is based on Section 25(1) sentence 1 TDDDG. The subsequent processing of personal data is based on Article 6(1)(a) GDPR. You can withdraw your consent at any time via the COOKIE SETTINGS.
According to Microsoft, recording data is generally stored for 30 days. Marked or favourite sessions may be stored for up to nine months. The specific storage period depends on the configuration of the Clarity project and will be checked against the actual configuration before publication.
Personal data may be transferred to countries outside the EU or EEA, in particular the USA, as part of data processing and support or infrastructure services. Microsoft uses the applicable transfer mechanisms under Articles 44 et seq. GDPR for such transfers. Further information is available in the Microsoft Clarity privacy information, the Microsoft Clarity FAQ and the Microsoft Privacy Statement.
5.15 OpenAI Ads
We place advertising through OpenAI advertising services, in particular OpenAI Ads or advertising services provided by OpenAI. The mere placement of advertising through OpenAI Ads does not set cookies on our Website.
Based on the current use assumed, we do not integrate an OpenAI pixel, OpenAI conversion tool or OpenAI audience tool on deuter.com. OpenAI Ads therefore currently does not set or access any non-essential cookies or comparable tracking technologies on our Website.
If conversion, audience or comparable OpenAI advertising tools are used on deuter.com in the future, they will be activated only after prior consent. The storage and access to information on your device would then be based on Section 25(1) sentence 1 TDDDG and the subsequent processing of personal data on Article 6(1)(a) GDPR. The Cookie Policy and the entries in the consent management manager would be updated accordingly before activation.
Depending on the specific tool, OpenAI may act as a processor or as an independent controller when using Ad Tools. Transfers to countries outside the EU or EEA, in particular the USA, may take place. Further information is available in the OpenAI Advertising Terms, the Ad Tools Terms, the Ad Tools Data Processing Addendum and the OpenAI Europe Privacy Policy.
5.16 TikTok
We operate our own TikTok channel and link to this channel from our Website. Based on the current use assumed, we do not integrate a TikTok Pixel, TikTok SDK or TikTok content on deuter.com. Merely accessing our Website and displaying a TikTok link therefore generally does not set TikTok cookies.
If you open the TikTok link, you leave our Website. TikTok may use cookies and comparable technologies on the TikTok platform and process personal data. TikTok is responsible for this processing. Further information is available in the TikTok Privacy Policy.
5.17 Unzer and payment processing
We use Unzer as a payment service provider. During checkout, Unzer and, depending on the selected payment method, other payment service providers involved in payment processing may use cookies or comparable storage technologies insofar as this is required for the technical execution of the payment, session management, authentication, fraud prevention or security.
Where storing and accessing this information is strictly necessary to carry out the payment process expressly requested by you, the legal basis is Section 25(2) no. 2 TDDDG. The subsequent processing of personal data is based on Article 6(1)(b) GDPR for performing the purchase contract or on Article 6(1)(f) GDPR for fraud prevention and safeguarding our claims.
Non-essential analytics, marketing or personalisation technologies in connection with payment processing are used only after consent. The specific list of cookies set during checkout, their providers and storage periods is shown in the consent management manager and the technical cookie inventory.
Further information is available in the Unzer Privacy Policy. The privacy information of the payment providers involved may also apply to individual payment methods.
6. Updating the cookie list
The cookies and comparable technologies actually set may change when we change functions, service providers, Shopware modules, marketing activities or payment methods. We therefore regularly review and update the technical cookie inventory and the entries in the consent management manager. The current selection and detail view is available via the COOKIE SETTINGS.
Valid from: September 2026