GREEN Week BY DEUTER

GREEN Week BY DEUTER

   
SPENDING INSTEAD OF SAVING

Green is a promise. That's why we are fulfilling our responsibility towards people and nature with Green Week and this year we are supporting a selected EOCA project in Ghana: Strengthening Human-Elephant Coexistence. For this purpose, we will donate 10% of the sales we make in our online store in the participating countries in the period from November 25th to 27th 2022.

WHAT'S THE IMPETUS?

Environmental responsibility is particularly reflected in our daily actions. Therefore, we should always make all purchasing decisions mindfully and consciously, instead of impulsively and unreflectively snapping up bargains. In this way, it is up to each individual to decide how large his or her ecological footprint will be. In order to assume our responsibility, we will forego tempting discounts and instead donate 10% of our online store sales to sustainable causes. So if you consciously decide to buy our durable products, we will be very happy. However, if you are unsure whether you need anything new at all, then it is better to do without. For the sake of the environment and your wallet. 

WHO WE'RE SUPPORTING

The Strengthening Human-Elephant Coexistence project was included in the program by the EOCA - European Outdoor Conservation Association, of which deuter has been a founding member since 2006. We would very much like to support this project with our membership fees and donations. 

WHAT THE PROJECT IS ABOUT

Kakum Conservation Area (KCA) remains one of the West Africa's Upper Guinean Forest biodiversity hotspots. The critically endangered African Forest Elephant here is vital for habitat regeneration and a major tourist attraction. However, ongoing rapid decline in the elephant population is caused by sustained conflict due to habitat loss through poor agricultural practices and continued expansion of farms into the conservation area. The project will educate 5,000 people in 10 fringe communities about the value of elephants to the KCA ecosystem. Better agricultural practices/anti-crop raiding techniques will be encouraged amongst 500 farmers to reduce Human-Elephant Conflict. 20ha of degraded habitats will be restored by planting 11,000 trees improving the ecological health of the landscape. Buffer zones severely impacted by elephants will be planted with native species that are non-target for elephants to improve productive and economic capacity of farms.

 

*Participating countries: Germany, Austria, Switzerland, France, Italy, Belgium, Netherlands, Luxembourg, Spain, Estonia, Ireland, Lithuania, Latvia, Portugal, Slovakia, Slovenia