GREEN FRIDAY BY DEUTER

GREEN FRIDAY BY DEUTER

   
SPENDING INSTEAD OF SAVING

Green is a promise. That's why we are fulfilling our responsibility towards people and nature with Green Friday and this year we are supporting a selected EOCA project in Patagonia (Argentina). For this purpose, we will donate 10% of the sales we make in our online store in the participating countries in the period from November 26 to 28, 2021, to Walk the Trail!

WHAT'S THE IMPETUS?

Environmental responsibility is particularly reflected in our daily actions. Therefore, we should always make all purchasing decisions mindfully and consciously, instead of impulsively and unreflectively snapping up bargains. In this way, it is up to each individual to decide how large his or her ecological footprint will be. In order to assume our responsibility, we will forego tempting discounts on Green Friday and instead donate 10% of our Green Friday online store sales to sustainable causes. So if you consciously decide to buy our durable products, we will be very happy. However, if you are unsure whether you need anything new at all, then it is better to do without. For the sake of the environment and your wallet. 

WHO WE'RE SUPPORTING

The Walk the Trail! project was included in the program by the EOCA - European Outdoor Conservation Association, of which deuter has been a founding member since 2006. 

We would very much like to support this project with our membership fees and donations. 

Out of all the wonderful projects we have chosen Walk the Trail! For the reason that we love nature and it is our home. Especially mountain sports are close to our hearts. But in order to profit from this nature for as long as possible, we want to protect, preserve and develop it sustainably. A sustainable management is of great importance to promote existing natural resources and to improve the preservation of natural ecosystems.

WHAT THE PROJECT IS ABOUT

Refugio Frey (Frey mountain hut), is an iconic spot for trekking and climbing, and the most visited in the Nahuel Huapi National Park, in Argentinean Patagonia, receiving up to 700 visitors per day. This is however impacting on the local habitats which are important for carbon storage and home to several endemic, endangered species. The current trail travels through a high mountain Andean bog plant community, and to the shores of Toncek and Schmoll Lakes. Banco de Bosques Foundation will work with environmental enthusiasts, refugio staff, ecologists and national park employees to reduce the impact on 85 ha of the valuable habitats, by moving sections of the trail away from the bog, adding designated access points to the Toncek shore avoiding trampling sensitive riparian plants. Local materials will be used, erosion and water drainage into Toncek Lake with be reduced and habitat will be restored around the old trail.

*Participating countries: Germany, Austria, Switzerland, France, Belgium, Netherlands, Luxembourg, Spain, Estonia, Ireland, Lithuania, Latvia, Portugal, Slovakia, Slovenia